| Aspect | Bay Realty Michigan (Online Brokerage) | Keller Williams Realty (Traditional Brokerage) |
|---|---|---|
| Brokerage Model | 100% Online Brokerage – No physical office requirements | Traditional Brick-and-Mortar – Agents typically work from physical offices |
| Commission Structure | Flat Fee per Transaction: - Experienced Agents: $500 per transaction (first 20 sales), then $200 per transaction - New Agents: $600 per transaction (first 20 sales), then transition to experienced agent plan | Commission Split with Cap: - Standard Split: 70% to agent / 30% to brokerage - Franchise Fee: Additional 6% per transaction, capped at $3,000 annually - Cap System: Once the agent's contribution to the brokerage reaches a predetermined cap (varies by market center, e.g., $18,000), the agent retains 100% of commissions for the remainder of their anniversary year |
| Franchise Fees | None – No franchise costs deducted from commissions | 6% per transaction, capped at $3,000 annually |
| Monthly Fees | None – No desk fees, technology fees, or office fees | Varies by market center; some agents report fees around $68 per month covering technology, insurance, MLS, etc. |
| Client Transaction Fees | None – Clients are not charged transaction fees | Varies by market center; some may charge transaction management fees |
| Additional Support | - Free Errors & Omissions (E&O) insurance - CRM tools - Website access - Online transaction checklists - Flexible work-from-home setup | - Comprehensive training programs - Marketing resources - Strong brand recognition - Mentorship opportunities - Profit-sharing opportunities |
| Work Environment | - Fully remote, online brokerage - No required office hours or desk fees - Agents can work from any location with internet access | - Traditional office setting - Office presence may be required, depending on the market center - Access to in-person support and resources |
Brokerage Model:
Commission Structure:
Franchise Fees:
Monthly Fees:
Client Transaction Fees:
Support and Resources:
Work Environment:
In choosing between the two, agents should consider their preferred work environment, financial considerations related to commission structures and fees, and the value they place on brand recognition and support services.
Note: Specific details, such as commission splits, fees, and client transaction fees, can vary by Keller Williams market center. Prospective agents are advised to consult with local offices for precise information.